![]() ![]() The research, according to Noelle-Neumann, "measured a lot more than we understood." The two major parties were locked in a dead heat from December until September, with a series of questions of public perception of the election winner was showing steady, independent movement. Noelle-Neumann evolved the spiral of silence theory from research on the 1965 West German elections. She was also a President of the "World Association for Public Opinion Research" from 1978 to 1980. She believed that an "individuals willingness to express his or her opinion was a function of how he or she perceived public opinion." In 1947, Neumann and her husband founded the "Public Opinion Organization" in Germany. In 1974, Elisabeth Noelle-Neumann, a German political scientist, created the model called "Spiral of Silence".
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